Apple Watch Leaves Room for Other Health Bands

10 March 2015

Editor's note: Apple announced it will launch its Apple Watch on April 24, making the device available in nine countries. The company also revealed some of the specifics about the wearable device's features. This commentary is an analysis of that information.

Apple's pricing demonstrates the confidence it has in the new Apple Watch's functionality, design and consumer appeal. Unlike the original iPhone's three main marketing messages, Tim Cook is pitching the Apple Watch as a versatile, many-function device.

With 18 hours of battery life, the Apple Watch won't deliver sleep tracking. This leaves room for other health bands.

The Apple Watch threatens to replace iPhone usage by aiming to deliver more convenient access to many similar functions. The Apple Watch can handle phone calls, leverage the iPhone via WiFi or Bluetooth, and doesn't need a cellular radio built-in. This is unlike the approach of competing smart watches from LG and Samsung, which include a full mobile phone radio.

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