Augmented reality promises to bring a new type of entertainment or capabilities to our everyday lives.
Whether it is through dedicated goggles or through apps on a smartphone, the technology is garnering attention for bringing new experiences to sports and entertainment venues, new ways to interact with friends and family or playing games with a twist. Augmented reality is finding more practical uses in construction, helping firefighters battle blazes, making surgeries and medical procedures easier and pinpointing work that needs to be done in industrial electronics in a mixed reality setting.
Not surprisingly, augmented reality is becoming a big deal for companies such as Facebeook, Apple, Google, Samsung, Intel and more. But the rise in this emerging technology is leading to startups getting in on the action as well in an effort to grab a piece of the market.
That includes Ubiquity6, which recently announced it had raised $27 million in Series B funding led by Benchmark Capital and Index Ventures.
Ubiquity6 is focusing on AR that can unlock new ways for humans to interact. The company is focused on AR where computer vision allows anyone with a smartphone to see the same reality as everyone else in real time. It is also focused on multiplayer networking or computer vision that can make this shared experience easier. And a spatial browser to search, discover and launch AR experiences with friends and family instantly.
The funding will be used to grow the team working on the technology as well as bring these focuses to fruition in useful ways in shared spaces.
