Consumer Electronics

Magic Leap Showcases Augmented Reality Demo

23 October 2015

Augmented reality start-up Magic Leap has given users a brief look at what the future of media and entertainment with a demo of its hologram technology in a real-life setting.

In a demo, using its augmented reality technology, it shows two objects. The first is a little character that disappears under a desk, showing it might be tied to where the user moves their head. The second a model is of the solar system, including very detailed look at the Earth orbiting the Sun.

Magic Leaps demo shows images brought to life in stunning detail. Source: Magic LeapMagic Leaps demo shows images brought to life in stunning detail. Source: Magic LeapNot much is known about Magic Leap, except that its technology is designed to bring augmented reality images to life through a pair of glasses. The demo also claims to be special effects free. The technology impressed Google enough to help Magic Leap raise $542 million in funding in October 2014.

The start-up has some stiff competition with the likes of Microsoft creating its own augmented reality platform in its HoloLens project.

To watch the short Magic Leap demo, check it out on Youtube. Magic Leap’s website also shows some of the ways in which its augmented reality might be used in practical and personal settings.

Questions or comments on this story? Contact

Related links:

IHS Consumer Electronics

News articles:

Eye-Tracking Module Targets Consumer Devices

Russian Fabless Startup Applies Some Imagination

Ceva IP Core Upgrades Vision Processing

Google Glass Said to Run Too Hot

Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the GlobalSpec
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter