Swiss startup WayRay is demonstrating how augmented reality (AR) may play a role in the future of automobiles with a holographic display inside the cockpit of a Hyundai Genesis G80 sedan.
The Hyundai vehicle features WayRay’s embedded AR head-up display (HUD) showing how navigation elements and point-of-interest (POI) icons can be displayed in the windshield in the context of the environment ahead of the driver. The company said the demonstration is to show the feasibility of installing the compact system into existing production vehicles as well as future cars.
The 180° holographic technology can be used beyond the automotive landscape as well. WayRay has designed a concept for land, air and water transportation that could eventually be used in driverless cars, flying air taxis and marine vessels.
WayRay is introducing the technology at CES 2019, which is taking place this week in Las Vegas. The company is also debuting a software developer kit (SDK) that allows third-party developers to integrate virtual objects into the real world and create AR applications that run on WayRay's holographic displays.
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