Holographic augmented reality (AR) for vehicles took a huge step forward at CES 2020 in terms of new developments for full windshields. Other holographic AR units also made an appearance at the show including a new AR for navigation from Hyundai Motor Group and WayRay AG.
The two companies demonstrated their AR device at CES in a proof of concept, announcing that holographic powered glass will serve as a platform for new services and open up new in-vehicle experiences for future mobility.
Holographic AR navigation systems built into vehicles offer stereoscopic images that are displayed on the actual road and that adjust with specific viewing angles for the driver, offering driving guidance along the way. The direction of movement that goes along with vehicle speed is updated in real-time and projects navigational alerts through the windshield onto the road so drivers are not distracted, Hyundai said.
Hyundai said holographic AR display projects an image through the windshield compared with traditional HUDs that project a reflected image indirectly through an LCD screen mounted to the dashboard.
The AR navigation system from WayRay displays not just navigation features but incorporates advanced driver assistance systems (ADAS) features such as lane departure warnings and forward collision warnings. The virtual image is projected a distance of 15 m from the driver’s eye for added safety so the driver is not focused on the images rather than on the road.
Plans are to continue working on the holographic AR technology to display people, objects, buses, bike lanes and crosswalks and to integrate additional ADAS functions such as rear side warning systems and highway driving assistance (HDA) in the future.
Additionally, the companies will incorporate vehicle-to-everything (V2X) technology and connectivity features to allow data such as traffic signals, surrounding vehicle information and road weather conditions to be provided in real time.
“As the automotive market is undergoing a profound AR technology-driven transformation, major automakers are quickly adopting AR solutions to find another competitive edge,” said Vitaly Ponomarev, CEO of WayRay.