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Facebook Tests In-App Shopping Innovations

16 October 2015

Facebook is testing in-app mobile shopping from its News Feed. The new features enable a small test group of U.S. retailers to promote products in the news feed, use full screen product pages, and allow users to browse and make purchases directly from Facebook or link to their own sites to make transactions.

Other recent commerce activity from Facebook includes driving payments in Messenger with the 2015 launch of peer-to-peer U.S. payments. Facebook has also been extending the Messenger platform to include third-party content and services and discovery features.

Commerce is fueling the next wave of mobile innovation.

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