Small Medium Display

Automotive Display Revenue Soars

26 February 2015

With smartphones being cannibalized into other small and medium flat panel display (FPD) sectors, automotive display revenue catapulted to become the second highest growth category among displays in 2014, according to new research from IHS Technology.

Automotive display revenues—not including the aftermarket—increased 26 percent in 2014 to reach $848 million, IHS said. By comparison, mobile phone displays increased 4 percent in 2014 to reach $1.2 billion, while multi-function printer display revnue rose 148 percent to reach $85 million last year, IHS said.

Figure 1

Hiroshi Jayase, senior director of displays at IHS, said in a statement that mobile phone displays will continue to lead the small and medium FPD market as the lines between phones and other devices blur. With consumer demand in many small and medium FPD sectors falling "rising demand for automotive displays is a bright spot for the industry," Jayase added.

The overall small and medium FPD market—including TFT-LCD, AMOLED and active matrix electronic paper displays (AMEPDs)—grew 8 percent, or 2.5 billion units, in 2014, IHS said. While smartphones, revenue from automotive displays and multi-function printer displays rose during the year, digital still cameras, portable gaming devices, portable media players, video cameras and other devices declined. Unit shipment growth was seen in automotive displays to the tune of 33 percent, or about 87.3 million units, while mobile phone shipments grew 10 percent, according to IHS.

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Related links:

IHS Displays

Small and Medium Display Shipment and Forecast Research

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