Television Media

Google and Amazon agree to streaming cross license

19 April 2019

Amazon and Google have reached a cross-license streaming agreement. Per the agreement the official YouTube app will be available on Amazon Fire TV devices and smart TVs, as well as the Prime Video app streaming to Chromecast and Chromecast built-in devices. Prime Video will also be available across Android TV device partners. YouTube TV and YouTube Kids apps will be available to Fire TV later this year.

The agreement follows years where the companies were competing with each other regarding streaming, services and smart home devices. As a result, rival apps were banned from the platforms, and some Google devices were not available for purchase on Amazon.com.

While this agreement is not for hardware and only focuses on streaming services, it potentially opens the door for further collaboration.

To contact the author of this article, email engineering360editors@globalspec.com


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