Digital Signage

Broadcom, BrightSign Team for 4K Digital Signage Media Players

09 September 2014

Using Broadcom Corp.’s ultra high definition system-on-chips (SoCs), BrightSign LLC will roll out a new line of 4K media players targeted at the digital signage market beginning this month.

BrightSign will use Broadcom’s BCM7444 and BCM 7252 SoCs for a line of digital signage media players to deliver native 4K, 60 frame-per-second video and 10-bit color. These media players will be targeted at companies using large liquid crystal displays (LCDs) for commercial applications such as advertising, retail stores, stadiums, museums and other public displays.

The benefits of ultra HD and 4K screens are that they deliver a great array of colors and sharper contrast and a feeling of being immersed in the action of the screen. To generate 4k images, ultra HD content requires more bandwidth and Broadcom said its SoCs come integrated with high-efficiency video codec (HEVC) technology that help to reduce bandwidth usage by 50 percent, allowing for faster generation of HD content.

Dan Marotta, executive vice president and general manager of Broadcom’s Broadband & Connectivity Group, said in a statement the SoCs are enabling deployment of ultra HD capable products that in turn is “proliferating the adoption of ultra HD in the marketplace in 2014 and beyond.” He added that Brightsign and other companies “are moving the industry forward in the delivery of vastly improved entertainment experience.”

Broadcom’s line of ultra HD SoCs are available now with BrightSign’s commercial 4K media players likely to be available at the end of September.

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