Ynvisible has launched a large format e-paper display with digital and alphanumeric capabilities targeted at retail outlets for both indoor and outdoor use.
The digital signage display will be unveiled at Electronica 2022, taking place this week in Munich, Germany.
The e-paper display is designed to deliver on-shelf messaging for retail outlets to provide detailed pricing, information and real-time personalization for products, groceries and other items, Ynvisible said.
“It’s no longer a matter of whether dynamic information is better than static information, but rather how dynamic information must be delivered,” said Keith Morton, VP of sales and marketing at Ynvisible. “Real-time displays enable retailers to show customers the information they require with maximum personalization, but until now, the availability of digital signage in-store has been cost prohibitive.”
The signage option is up to five time cheaper than other competitive options, the company claims, and increases options retailers have when delivering messaging to consumers.
Ynvisible will be at Electronica 2022 to showcase the digital signage solution and will deliver a presentation at the show on printed e-paper displays.