Large Display

Samsung's game changing technology

04 October 2023
Samsung at Minute Maid Park in Houston, Texas. Source: Samsung

With the baseball season coming to an end, Samsung teamed up with the Houston Astros to hold its Technology Showcase at Minute Maid Park. Partners, consumers and VIPs got a sneak peek at how the ballpark's newest tech features are making the fan experience better.

In March 2023, Samsung unveiled new technologies at Minute Maid Park in Texas. These included an improved main screen, a left-field scoreboard and ribbon boards. Every seat in the stadium has a great view of the impressive 6,875-square-foot primary scoreboard. This is just one part of a bigger videoboard that spans eight stories and has 5.3 million beautiful LEDs that digitally improve the audience experience.

Understanding the magnitude of the videoboard

Visitors to the Tech Showcase got a unique look at the panels from behind the ceilings, which gave them a sense of how everything works. Attendees also got a tour of the Astros' state-of-the-art Control Center, which is driven entirely by Samsung and hosts all in-game, pre-game and post-game shows as well as other events at Minute Maid Park.

The Astros' entertainment and broadcast team makes content for all LED displays in the venue, such as the main scoreboard, the more than 45,000 square feet of ribbon boards across the suite deck and center-field mezzanine, the 1,000-square-foot LED display in left field and many other displays.

[Read more on large LED display technology on Electronics360]

John Pollard, head of sports and entertainment at Samsung, and Marcel Braithwaite, SVP of business operations at the Astros, held a panel discussion surrounding the impact of display technology on the fan experience and the drivers behind funding this technology to make every game day environment one to remember.

“The fan experience should not be discounted. When fans have the opportunity to see themselves on the videoboard during dance cams or other in-game experiences, it can translate into a memory that can last a lifetime,” said Marcel Braithwaite. “We chose to partner with Samsung because the breadth and depth of their offerings speaks to how the company is constantly innovating. Our organization finds intrinsic value in that innovation as we continue to challenge ourselves to think of new and exciting ways to improve fan experiences.”

To contact the author of this article, email

Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the GlobalSpec
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter
Find Free Electronics Datasheets