Audio and Video

Art and Aesthetics Front and Center for Samsung TVs

20 December 2018
Samsung is expanding its gallery and museum partnerships to expand the availability of artwork for The Frame. Source: Samsung

When is framed artwork on one’s wall more than just a pretty picture?

When it’s a smart TV, of course.

That’s the idea behind The Frame by Samsung, which can display digital versions of artwork and optimize their colors to fit the ambient brightness of the room. There is also the Art Store, which provides access to over 1,000 pieces of art — including masterpieces from some of the world’s most prestigious galleries and museums. Samsung is currently in the process of expanding its partnerships to strengthen the art distribution ecosystem.

The Frame first became available after its announcement at CES 2017. The new model, which Samsung will display at CES 2019, features the company’s trademarked QLED technology. QLED bills itself as offering deeper contrasts; deeper, darker blacks; and 100% color volume. It also features Samsung’s AI-powered voice control platform, Bixby.

The Samsung booth will also feature another aesthetic-focused television with QLED technology: its Serif TV, winner of multiple 2016 design awards and developed in collaboration with Paris-based industrial designer duo Ronan and Erwan Bouroullec. The 2019 model adds Ambient Mode, which is designed to blend the look of the device into the surrounding living space when turned off.

The 2019 models of The Frame and the Serif TV both will be on display in the large lifestyle TV exhibition zone of Samsung's booth. CES 2019 runs Jan. 8-11, 2019, at the Las Vegas Convention Center.

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