Veoneer, Inc., a developer of advanced driving assistance systems (ADAS) and automated driving (AD) technologies, will demonstrate automotive safety tech at CES 2019 in Las Vegas.
A lot of new autonomous driving technology will come to market in 2019, raising more questions about reliability -- will cars bend or break rules when necessary like human drivers, and what about making split-second decisions and deciding “who” will be in charge? The technology shown at CES will not be the answer alone. 
Source: Veoneer, Inc.Innovating the human and technology infrastructure and communications within and around vehicles will be key to consumer adoption.
Attendees are invited to participate in a real, hands-on, 30-minute test drive to see how new driver-vehicle-infrastructure technology can address these questions. Users will have the opportunity to drive LIV, the next-generation Learning Intelligent Vehicle, equipped with intelligence and tools that work with drivers through real-life scenarios while communicating along the way. Following a drive, users will get an interactive summary on how they did.
At LIV's core are deep learning algorithms that enable effective communication, including sensing driver gaze, emotion, cognitive load, drowsiness, hand position and posture. This information is then fused with data on the external environment to yield driving experiences that are not only safer, but that also feel safe. Veoneer is partnering with Ericsson and the driving experience utilizes Ericsson’s secure cloud platform and cutting-edge 5G-ready network. To experience autonomous valet parking and how it feels to hand over the power of the car will allow users to be in control through an app that guides them through Zenuity Connected Cloud — building further on the Ericsson cloud.
Ola Boström, Veoneer’s vice president of research, will be available to discuss the importance of this two-way dialogue leading toward consumer acceptance of the technology. Experts from Ericsson and from the software joint-venture Zenuity will also be available.
Veoneer will be at CES 2019 in Las Vegas, January 8-11. Demonstrations will be held at Veoneer’s exhibition track located at PL #1 in the Platinum Lot located on Swenson Street.
