Samsung Electronics has just announced that it will acquire Viv Labs. Viv has developed a unique, open artificial intelligence (AI) platform that provides third-party developers the ability to use and build conversational assistants and integrate a natural language-based interface into applications and services. The transaction is subject to customary closing conditions.
As AI popularity grows, consumers feel more compelled to interact with their technology in a more conversational and personal way. Viv's platform allows this interaction to scale.
The acquisition indicates Samsung’s desire to incorporate virtual personal assistants and deliver an AI-based open ecosystem across all of its devices and services.
Viv will help Samsung develop new service experiences for customers, like ones that simplify user interfaces.
Viv was founded by AI visionaries Dag Kittlaus, Adam Cheyer and Chris Brigham. The Viv founder will work closely alongside Samsung’s Mobile Communications business, while simultaneously operating independently under its existing leadership.
“Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem,” said Injong Rhee, CTO of the Mobile Communications business at Samsung Electronics. “Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.
Viv’s platform allows developers to teach the system how to create new applications or to use existing applications.
“At Viv, we’re building the simplest way for anyone to talk to devices and services everywhere. We see a future that is decidedly beyond apps—where you can get what you need quickly and easily no matter where you are, or what device you are near,” said Dag Kittlaus, Viv co-founder and CEO. “Samsung offers us a unique opportunity to deliver a single conversational interface to the world’s apps and services across a diverse range of products, at global scale.”