The Americas have been viewed as a major target for the development of smart ticketing in public transportation. Until recently, Latin America was driving much of the excitement, as high urbanization and poverty meant that public transportation was a key target for government investment across the continent. Now that the commodities boom in Latin America has come grinding to a halt, this market has lost some of its luster. Argentina, Brazil and Colombia are still important markets in the short term but the long-term outlook, due to precarious economic situations, has become increasingly less optimistic. The United States now has the brightest prospect to drive growth in the region.
The biggest change in the U.S. will be the migration of projects toward new and more advanced standards. Presently MIFARE Classic is the standard for the vast majority of U.S. projects, but by 2020 both MIFARE DESFire and MIFARE Plus will have made significant gains, in terms of shipments and installed base. The changeover to new advanced standards is already occurring in the U.S., but is not expected to build momentum until 2017.
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