Audio and Video

Video: Augmented reality service lets shoppers have an in-store experience virtually

11 January 2021

A new augmented reality (AR) video streaming service is being launched at CES 2021, allowing retailers to offer in-store like shopping experiences with consumers live streaming sale events.

Paronym Inc., a Tokyo-based startup, is introducing the streaming video service, called Tig Live, in response to social distancing mandates and lockdowns due to the COVID-19 pandemic. Shoppers can touch or tap products in a video to access more information about items and ask store clerks questions, while retailers can create tags and embed them in the video by scanning physical tags on products.

Unlike other virtual events for shoppers that are passive, Tig Live is user driven. The service is made possible by Paronym’s video-tagging technology called Tig that has already helped to launch a sport apparel and retail business in Japan, the company said.

The management system built into the service lets retailers connect with a store inventory and “pull-out” items that a viewer wants to display during the live show. A salesperson then just needs a smartphone and a barcode reader to introduce every item while walking about the store and communicate with those tuning into the live broadcast.

CES 2021 is all-digital and takes Jan. 11-14.

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