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Intel CEO Reorganizes Chip Giant

21 May 2013

Intel Corp.'s new chief executive Brian Krzanich has lost no time in making his imprimatur on the chip giant. According to media reports, Krzanich is reorganizing the company and targeting mobile technology as a growth market.

The shakeup was announced internally and details confirmed by Retuers. Perhaps the most dramatic change is that the product groups – including the PC client group, mobile communications and data center unit that previously reported to Intel Architecture group chief Dadi Perlmutter -- now report directly to Krzanich.

Also, a new devices organization has been formed to "rapidly [turn] brilliant technical and business model innovations into products that shape and lead markets," according to Reuters.

Krzanich reportedly announced his plans in an email that read: "As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry.”

"Our business faces significant challenges, and we simply must continue to execute while finalizing our future strategy," he reportedly wrote.

The chip maker, which is dominant in the PC market, is seen as lagging when it comes to mobile technology. Smaller specialty companies, notably Qualcomm, are capturing the smartphone and tablet chip markets.

Krzanich officially took over as CEO last week.

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