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Interactive Digital License Plates Get Approval in Four U.S. States

11 January 2017

Say goodbye to traditional license plates and say hello to interactive digital displays for your car! San Francisco-based start-up Reviver has introduced what it claims is the first-ever digital license plates at this week’s North American International Auto Show (NAIAS) in Detroit.

The multi-functional digital display adds a new aesthetic of vehicles that hasn’t changed in 125 years, Reviver says. The Internet of Things (IoT) device allows for new applications on vehicles including DMV registration automation, hyper-local messaging, telematics and vehicle management.

The rPlate can display custom messages or advertising on a digital display license plate. Source: Reviver The rPlate can display custom messages or advertising on a digital display license plate. Source: Reviver Reviver says it has gained the approval of state legislators in California and Florida, preliminary approval from Arizona’s DMV and in Texas, legislation is in progress to allow the digital license plates. Prototype plates are already in operation in California and Reviver plans to launch its rPlate in the four states by the end of 2017.

Reviver says the rPlate will allow for new channels for OEMs, dealerships and organizations to reach and service customers in targeted ways through digital promotions. The digital license plate changes based on geolocation, incorporates emergency programming broadcasts such as extreme weather warnings and Amber alerts, and gives VIN-specific recall notifications into a digital display. The rPlate also can automate the payment of toll road charges, parking fees and more.

Reviver’s digital license plate includes a GPS, accelerometer, RF sensors, CAN bus access, storage and is built to withstand extreme conditions, all while fitting into a standard 6”x 12” form factor.

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