Automotive safety supplier Autoliv will be making the trip to the 2016 Consumer Electronics Show (CES) for the first time reflecting the growth and interest in safety systems in vehicles from both manufacturers and consumers. Autoliv says it will be conducting real-life demonstrations of its Active Safety portfolio as well as seeking out new partners for its Real Life Safety focus in order to help proactively improve functionality and safety of advanced driver assistance systems (ADAS).
“Today’s average technology consumers spend large portions of their average day in traffic,” says Jan Carlson, chairman, president and CEO of Autoliv. “We want to signal to neighboring tech sectors that the future in automotive safety lies in different parties coming together to further improve road safety for the future.”
Autoliv plans to show several of its active safety programs including systems for current vehicles as well as the future in terms of self-driving vehicles where traffic situations and product safety meet real life experiences. Engineering progress, simulation methods and product testing methods will also be demoed at CES, Autoliv says.
CES takes place in Las Vegas January 6 through 9.
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