In a world where online selling continues to grow and expand opportunities for businesses, companies must be willing to identify areas of improvement and adjust to meet the growing needs of their customers. It is not uncommon to see this change in the form of a more intuitive eCommerce website. For compressed air solutions provider ITW Vortec, this was exactly the case.
This week, ITW Vortec launched their new “user-centric” website to improve usability, navigation and access to a wealth of industry knowledge. This new design also unveils some new and improved features to the website, including:
- More comprehensive product pages
- New content area to access new industry content in one place
- Customizable specification tables
- The all-new literature and video libraries
- Interactive flipbook product instructions
- A newsletter archive library
- A global distributor locator
- Improved cart functionality and account visibility
Source: ITW Vortec
“We hope the changes we have made will help our customers navigate our solutions easier and will support a more convenient online purchasing experience,” said Vortec marketing manager, Heather Heupel. “As our customers’ needs evolve, this new website will be able to adapt and evolve to support the customers growing needs.”
