Industrial Electronics

ITW Vortec unveils new website to improve customer digital experience on eCommerce platform

14 November 2022

In a world where online selling continues to grow and expand opportunities for businesses, companies must be willing to identify areas of improvement and adjust to meet the growing needs of their customers. It is not uncommon to see this change in the form of a more intuitive eCommerce website. For compressed air solutions provider ITW Vortec, this was exactly the case.

This week, ITW Vortec launched their new “user-centric” website to improve usability, navigation and access to a wealth of industry knowledge. This new design also unveils some new and improved features to the website, including:

  • More comprehensive product pages
  • New content area to access new industry content in one place
  • Customizable specification tables
  • The all-new literature and video libraries
  • Interactive flipbook product instructions
  • A newsletter archive library
  • A global distributor locator
  • Improved cart functionality and account visibility

Source: ITW VortecSource: ITW Vortec

“We hope the changes we have made will help our customers navigate our solutions easier and will support a more convenient online purchasing experience,” said Vortec marketing manager, Heather Heupel. “As our customers’ needs evolve, this new website will be able to adapt and evolve to support the customers growing needs.”

To contact the author of this article, email

Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the GlobalSpec
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter