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Automotive & Transportation

Jaguar Land Rover Integrates Tracking Tech, Ensures You Never Forget Your Items

27 April 2016

A few years ago, Tile tags were invented—those tiny Bluetooth trackers that can be attached to important items and used to track their location using smartphone technology.

Now, Jaguar Land Rover has revealed that it will integrate the Tile technology into its latest vehicles.

The world's first automotive integration of Tile Bluetooth tracking device with Land Rover InControl apps. (Image Credit: Jaguar Land Rover) The world's first automotive integration of Tile Bluetooth tracking device with Land Rover InControl apps. (Image Credit: Jaguar Land Rover)

Tile integration links to the new InControl Touch Pro infotainment system and can direct owners to missing or lost items.

The 2017 Land Rover Discovery Sport is now the first car to never forget. According to the company, the average person spends 15 minutes a day on the hunt for lost items, so it decided to provide an in-vehicle application that can put an end to this wasted time.

Once the application is initiated using the central touchscreen, drivers are alerted if select items are not inside the vehicle and will receive on-screen directions to their last-known location.

"Losing your wallet or leaving your child's sports kit behind isn't just an inconvenience. The realization you've mislaid something important can be a cause of distraction. Our unique partnership with Tile means customers can check the status of tagged items using Discovery Sport's touchscreen, so forgotten items will be a thing of the past,” says Peter Virk, Jaguar Land Rover's Director of Connected Technologies and Apps.

Drivers can establish a list of “essentials” using the vehicle touchscreen, which is always checked when the application is initiated. If items are lost inside the vehicle, customers are able to sound a 90-decibel alarm on the Tile tag to help locate them.

Jaguar Land Rover is now the first automotive company to integrate Tile with its in-car entertainment system.

"We're really excited to be partnering with Jaguar Land Rover. We believe this integration will provide many benefits, such as improved assurance and peace of mind about the whereabouts of essential items, helping drivers save time before they embark on journeys,” said Mike Farley, CEO of Tile. “Having increased the number of Tiles in circulation from two million to over five million in the last six months alone, we are confident of the extensive advantages this will bring to Jaguar Land Rover customers globally."

The Tile smartphone application is available for both Android and iOS devices and can track an unlimited number of items.

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