Semiconductor Value Chain

Future Signs Distribution Deal with CSR

05 August 2014

Future Electronics has signed a distribution agreement with CSR plc and will carry the company’s RF and wireless semiconductors in the Americas, the companies announced.

Future, based in Montreal, will promote and sell CSR’s chips through its wireless and RF business unit, Future Connectivity Solutions. Under the agreement, Future is authorized to sell CSR’s full portfolio of integrated circuits in North, Central and South America.

The portfolio includes chips for the connected home, automotive, voice and music, and lighting and industrial applications.

The distribution agreement allows CSR to use Future’s field engineering resources and physical distribution capabilities to serve CSR’s customers across the Americas.

“The fast growing Internet of Things (IoT) is driving accelerated interest for CSR products and working with Future will help us take advantage of that exciting market growth,” said Jong K. Pak, vice president of worldwide business operations at CSR. He added Future will help CSR extend its reach to new customers and add strong technical and customer support for customers throughout the Americas.

CSR’s extensive product offerings will enhance Future’s wireless and RF product line, said Matthew Rotholz, vice president marketing for Future Connectivity Solutions.

He said wireless was a fast growing product area for Future and the agreement will allow Future’s “wireless engineers to provide an even wider range of product solutions and support to our customer base.”

Kelly-Anne Murphy, director of marketing for Future Connectivity Solutions, said that Future is focused on providing a high level of support and services in theconnectivity space.

“Our wireless ecosystem is designed to help customers design smarter and more efficient products as well as accelerate their time to market,” she said.

CSR is headquartered in Cambridge, UK.

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