Overview / Main Features
The Archos 5 Internet Tablet, model number 7501, is an Android-powered mobile internet device (MID) and personal media player (PMP). This specific Archos 5 model 7501 is distinctly different model than its 250GB predecessor (also called Archos 5) and features a version of Google's Android Operating System designed for the larger screen format of a PMP. The Archos A5S sports a 4.8 800 x 480 TFT w/ resistive touchscreen, 32GB SSD, GPS functionality, WLAN and Bluetooth radios, an FM receiver and transmitter, and supports television streams via expansion ports to allow for the attachment of accessories to receive DVB signals or to turn the device into a DVR.
Although it does run Android, it does not allow for the integration of Google Maps and the built in GPS. Rather, Archos has installed their own version of GPS navigation software that the user must upgrade to access. Additionally, it does offer a similar Android Marketplace application to download customized Android apps that is formatted for the larger screen 4.8" called AppsLib.
As a mobile internet device/personal media player, it is similar in function to the iPod Touch which we have analyzed previously. However, the Archos 5 offers additional functionality such as an FM radio, GPS navigation, Bluetooth, and web browsing functionality which is not typical of tradition PMPs.
Per press releases, first release in 2009 on September 15.
At the time of this writing, the 32GB version of the Android based Archos 5 sells for $379.99. Archos also carries the Android based Archos 5 with solid state memory in an 8GB version and hard drive based versions in 160GB and 500GB. The 8GB sells for $249.99 and the 160GB and 500GB sell for $399.99 and $499.99 respectively.
Availability - Available in the United States, Canada, and most of Europe.
For the purposes of this teardown analysis, we have assumed a lifetime production volume of 950,000 units.
As a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed volumes are different by an order of magnitude, minor changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis because of this.
Main Cost Drivers Representing ~85% of total materials cost
Toshiba Semiconductor - TH58NVG8D2ELA89 - Flash - NAND, MLC, 256Gb
Samsung Mobile Display - LMS480KC03 - Display Module Value Line Item - 4.8" Diagonal, 16.7M Color TFT Color LCD, 800 x 480 Pixels
Texas Instruments - OMAP3430 - Applications Processor - OMAP, ARM Cortex-A8 Core, Power VR SGX Graphics Core, IVA 2+ (Image Video Audio) Accelerator, Integrated Image Signal Processor, PoP
Coslight - CA564889 - Battery - Li-Ion Polymer, 3.7V, 2700mAh, w/ PSA
Texas Instruments - WL1271A - Bluetooth / WLAN / FM Transmitter/Receiver - Single Chip, IEEE 802.11b/g/n, Bluetooth V2.1+EDR, TI Wilink 6.0, 65nm
Micron - MT29C2G48MAKLCJI-6 IT - MCP - 2Gb NAND Flash + 2Gb Mobile DDR SDRAM, PoP
Wus Printed Circuit Co. - 8-Layer - FR4/RCF HDI, 2+4+2, Stacked Via, Lead-Free
Touchscreen Overlay - 4.8', 4-Wire Resistive, PET Film over ITO Glass, w/ Integral Flex PCB
Total BOM Cost $168.21
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Country of Origin / Volume Assumptions
Based on markings, the unit was assembled in China. Furthermore, we have assumed that custom mechanicals (plastics, metals, etc.) were also sourced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as the touchscreen), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Remember also that labor rates are applied directly only to hand inserted components and systems in our bill of materials, and although regional assumptions do, these new rates do not have a direct effect on our modeled calculations of placement costs for automated SMD assembly lines. ""Auto" inserted components (such as SMT components) placement costs are calculated by an iSuppli algorithm which allocates a cost per component based on the size and pincount of the device. This calculation is affected by country or region of origin as well.
Design for Manufacturing / Device Complexity
The Archos 5 has an overall component count of 743 (excluding box contents), of which, 90 are mechanical in nature.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design. The cost of manufacturing is also, to some extent, decreased in this case because of assumed labor rate applied for China.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
The Archos A5S is designed around the TI OMAP 3430, a discrete applications processor which we have also seen in the Motorola Droid, Palm Pre and Nokia N900. The OMAP 3430 contains an ARM Cortex-A8 core, a PowerVR SGX Graphics core, an integrated graphics and audio accelerator, as well as an integrated image signal processor. Supporting the applications processor is a combined memory chip containing both 256MB Mobile DDR and 256MB of flash memory.
The WLAN, Bluetooth, and FM transmitting and receiving functionality are all provided by Texas Instrument's WiLink 6.0 platform. This single chip solution (TI WL1271) contains 802.11 b/g/n, Bluetooth 2.1+EDR, and FM transmit and receive cores. The GPS is also provided as a single chip solution from Texas Instruments. Using these two single chip solutions helps save space on the main PCB and simplifies its design by integrating many discrete components into one package. Other major IC's include an Atmel microprocessor, an Altera MaxII CPLD, and a Triquint WLAN/Bluetooth transmit module.
Here is a summary of the major components of the Archos 5 mobile internet device / personal media player
- Applications Processor - Texas Instruments - OMAP3430 - OMAP, ARM Cortex-A8 Core, Power VR SGX Graphics Core, IVA 2+ (Image Video Audio) Accelerator, Integrated Image Signal Processor, PoP
- Memory - Micron - MT29C2G48MAKLCJI-6 IT - 2Gb Mobile DDR SDRAM, PoP
Package on package memory for dedicated apps processor support is now typical.
- Flash - Toshiba - TH58NVG8D2ELA89 - NAND, MLC, 256Gb
- Touch Screen Controller - Texas Instruments - TSC2008IRGVR - 4-Wire, 12-Bit, Low Voltage, w/ I2C Interface
- Audio Codec - Wolfson Microelectronics - WM8985 - Stereo, w/ Integrated Pre-Amp
- Bluetooth / WLAN / FM Transmitter/Receiver - Texas Instruments - WL1271A - Single Chip, IEEE 802.11b/g/n, Bluetooth V2.1+EDR, TI Wilink 6.0, 65nm
- Transmit Module - TriQuint Semiconductor - TQM679002 - WLAN/Bluetooth, 2.4GHz, w/ Integrated PAM, Filter & SP3T Switch
- GPS - Texas Instruments - NL5350 - Single Chip, A-GPS, NaviLink 5.0
- Display Module - 4.8" Diagonal, 16.7M Color TFT Color LCD, 800 x 480 pixels