As the holiday season approaches, Generation Z is cementing its influence on the retail scene. With 35% of Gen Z planning to increase holiday spending this year and an average budget of $1,752 per shopper (a 37% jump from last year), their purchasing power is impossible to overlook.
Known for their digital-first mindset, this generation is driving a shift toward online shopping, with 59% of their holiday budgets expected to be spent online. Social media platforms like TikTok and Instagram serve as both product discovery tools and virtual storefronts, where Gen Z seamlessly integrates online browsing with purchasing.
Despite an affinity for online shopping, Gen Z is also reinvigorating physical retail, showing a preference for in-store experiences that incorporate technology. According to PwC's 2024 Holiday Outlook, 72% of Gen Z shoppers value self-checkout options, while 70% prefer mobile payments, turning brick-and-mortar stores into high-tech environments that cater to their digital expectations.
Top 10 holiday gifts
Gen Z’s holiday wish list is filled with tech gadgets that enhance digital experiences and sustainable fashion that aligns with their environmental consciousness. Their preferences highlight a balance between functionality and responsibility.
1. Sustainably sourced and secondhand fashion
Gen Z is leading the charge in sustainable shopping, with a staggering 73% willing to pay more for sustainable products. Brands like Patagonia, Reformation, and Pangaia are leading the charge this holiday season, gaining popularity for their use of eco-friendly materials and ethical production practices.
But it’s not just about buying new. Secondhand platforms like Poshmark and ThredUp are surging in popularity as Gen Z embraces the circular economy. Even luxury resale site TheRealReal, known for its higher-end inventory, is on Gen Z’s radar for designer bags, special occasion outfits and workwear. Whether it’s upcycled apparel or recycled accessories, gifts rooted in sustainability are high on the wish list.
2. Tech for content creation
When shopping inspiration comes from social media, it’s no surprise that tech designed for content creation is a must have. For budding influencers or casual creators, portable LED lighting like the Lume Cube Panel Mini, and Moment camera lens kits or Joby GorillaPods help enhance the quality of TikTok videos, YouTube vlogs and Instagram stories. Other accessories include:
- AI-powered assistants
- Headphones
- Smart glasses
- Portable projectors
3. Gaming
The gaming industry remains a powerhouse on Gen Z's holiday wish lists, with consoles like the PlayStation 5 and Nintendo Switch continuing to lead the charge. However, this year, virtual reality (VR) is taking center stage as devices like the Meta Quest 3 are experiencing a surge in popularity.
Accessories like RGB lighting kits, which add customizable color schemes, Logitech G gaming headsets for premium audio, and Secretlab ergonomic gaming chairs for maximum comfort are must-haves, elevating both the functionality and look of their gaming spaces.
4. DIY craft and creative kits
Hands-on creativity is booming for Gen Z. From resin jewelry-making and candle-making sets to embroidery projects, these gifts offer a personalized, relaxing experience that encourages artistic expression. Social media, especially TikTok, has played a pivotal role in this trend, with influencers regularly sharing tutorials, project ideas and inspiration. Brands like Artistro, known for its non-toxic and environmentally friendly crafting supplies, provide a creative outlet to unwind and disconnect from the digital world.
Beyond traditional craft kits, the creative expression trend can also be seen in more tech-forward options like digital drawing tablets for budding artists, beginner cameras for those exploring photography, and subscriptions to crafting services that deliver new projects to the doorstep each month. Even something as simple as a bullet journal starter kit speaks to the Gen Z desire for personalization, organization and mindful creativity.
As Gen Z begins to move into their own spaces, they are curating homes that blend a love for technology with a sharp sense of design. Source: Adobe Stock
5. Personalized skincare and beauty products
Skincare is a top priority for Gen Z, with 37% of their budget allocated to personal purchases like beauty products. Skincare fridges like the Cooluli Mini that keep serums, creams and masks fresh while doubling as a statement piece, and minimalistic brands such as The Ordinary, Jones Road and Glossier rank high on Gen Z must-have lists.
Gen Z loves gifts that promote relaxation and wellness. Bath bombs, aromatherapy diffusers and cozy loungewear encourage self-care. For a more immersive experience, subscription boxes tailored to specific interests like custom skincare from Curology, Try the World artisanal snacks, upcycled jewelry from Reclaimed with Love or a selection of fandom-themed items from Cratejoy offer an adventure or a surprise delivered straight to the door.
6. Smart home devices
As Gen Z begins to move into their own spaces, they are curating homes that blend a love for technology with a sharp sense of design. Essential smart home devices like Amazon Echo and Google Nest Hub provide voice-activated control over everything from lighting to entertainment. They can also seamlessly integrate with other smart gadgets, such as Philips Hue bulbs and Nanoleaf light panels to create environments that are functional and stylish.
7. Vintage and retro
Retro-inspired items are making a major comeback with Gen Z, driven by a deep sense of nostalgia for simpler, more tangible experiences. Despite growing up in the digital age, this generation is increasingly drawn to products that evoke a sense of history and personal connection. Vintage clothing like band tees, denim jackets and 90s-style sneakers are particularly appealing, while vinyl records and cassette tapes are reemerging as popular gifts. In fact, artists like Taylor Swift and Olivia Rodrigo are releasing albums on cassette, fueling this trend further.
Other retro gadgets of interest include:
- Polaroid cameras
- Analog photography
- Walkmans
- Flip phones
- Tamagotchi
8. Fitness and wellness
Health and wellness continue to be top priorities for Gen Z, making wearable tech a standout gift this holiday season. Devices like the Apple Watch Ultra 2 and Oura Ring Gen3 Horizon go far beyond traditional fitness tracking, offering features that monitor sleep patterns, stress levels and even mindfulness.
Products like weighted blankets, known for their calming effects, Therabody SmartGoggles with heat and massage vibration to alleviate eye strain, and an Ohm Store Tibetan Singing Bowl Set for chakra healing cater to mental and emotional growth.
9. Social experiences
While highly connected digitally, Gen Z places a premium on in-person social experiences, making them some of the most sought-after gifts this holiday season. Experiences such as concert or event tickets, easily gifted through platforms like StubHub, allow Gen Z to create lasting memories with friends, aligning perfectly with a preference for doing rather than owning.
For those who love to bring friends and family together, collaborative board games like Catan and Wingspan offer the perfect mix of strategy and fun, turning gatherings into memorable social events.
Additionally, Gen Z is rediscovering the joy of physical books to unplug and connect.
10. Eco-friendly
As climate consciousness grows, items like Chilly's Series 2, Yeti Rambler, Hydroflask reusable water bottles, bamboo toothbrushes and zero-waste kits featuring reusable straws and beeswax wraps are holiday staples. Whether it’s eco-friendly homeware, tree planting or donations to an environmental charity, Gen Z wants gifts that contribute to a greener planet.
Conclusion
Gen Z’s approach to holiday shopping is setting new standards for sustainability, personalization and meaningful experiences. As they seamlessly blend digital fluency with value-driven decisions, their influence is altering the modern marketplace. Whether focused on eco-friendly products, nostalgic items or tech that enhances wellness, Gen Z shoppers are redefining what thoughtful gifting looks like. Their preferences reflect a desire for individuality and social responsibility, offering a glimpse into the future of gifting where purpose and personalization reign supreme.
