Precisely has extended its relationship with TomTom to provide map and traffic datasets to allow its customers to make intelligent decisions regarding transportation platforms.
The company will use TomTom’s map information as well as its historic and real-time traffic data — sourced from more than 600 million connected devices. Source: TomTomThe company will use TomTom’s map information as well as its historic and real-time traffic data — sourced from more than 600 million connected devices — that can help a variety of businesses. For example, map and traffic data can help financial services organizations reduce fraud or allow insurance companies to better manage location risk or improve targeted retail marketing campaigns for better customer insights.
As part of the relationship, Precisely will share market trends and location insights with TomTom and provide feedback on map data, such as road changes, which TomTom will process in real-time.
