Rising demand and desire from consumers to utilize smartphone features inside vehicles is prompting automotive OEMs to hasten the integration of design and connectivity elements into new vehicles, according to a new survey conducted by IHS.
In the survey—taken from 4,000 vehicle owners bent on purchasing a new vehicle in the next 36 months in either the U.S., China, Germany or U.K.—of those with intent to buy a new car in the U.K. and Germany, 85% owned a smartphone and use their phones for in-vehicle connectivity and a variety of apps while driving, according to Colin Bird, senior analyst for automotive software, apps and services at IHS.
Amongst those surveyed, Samsung led the way with 49% in Germany owning a smartphone from the Korean giant while Apple ranked second with 21%. In the U.K., Samsung and Apple were nearly equal (34% and 33%, respectively) with the U.K. having the largest variety of smartphone brands among the countries surveyed. In terms of operating system, 67% of German consumers reported using an Android phone with 21% for iOS systems. In the U.K., Android led the way with 50% compared to 30% of those respondents using iOS.
Uses and Abuses in Vehicles
Among those U.K. responders, overwhelmingly (more than 80%) say that using their smartphone while driving was distracting. It was a similar result for those in Germany with 75% of consumers saying they found smartphones in cars distracting.
The rise in the use of smartphones comes as more consumers are using in-voice controls in their vehicles with 60% of those in the U.K. using it while 80% of Germans say they prefer to use in-voice commands. In both countries, about 65% of those surveyed reported using a smartphone as a platform for navigation or point-of-interest while driving.
The use of Bluetooth in vehicles is also rising as automobiles become easier to stream audio from a smartphone into a car’s speakers. About 65% of those in the U.K. use Bluetooth for audio while more than 70% of German responders say they use it as well.
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