Acquired Electronics360

Consumer Electronics

Teardown: SES G-Tag 6

04 August 2015
The following is an overview of a teardown analysis conducted by IHS Technology Teardown Services.

The Store Electronics Systems (SES) G-Tag 6 is a shelf-edge pricing display that, like other products in the space, allows retailers to change pricing dynamically in response to competitors’ or suppliers’ price changes. The unit connects with store systems via a RFX4 very low frequency (VLF) radio receiver. VLF signals are not attenuated or obstructed by store infrastructure, thus allowing rearrangement of shelving units without sacrificing connectivity. SES claims a five-year service lifetime for the G-Tag 6, which is powered by a single lithium coin type 3 V, 600 mAh primary (non-rechargeable) battery.

Summary points:

  • 2.3" Diagonal Monochrome TFT pricing display
  • Features two COB ASICs mounted with 'glop top'
  • VLF Radio communication
  • Made in China (assumed)

Target market: Commercial

Pricing: Unknown

Availability: Unknown

Total cost (direct materials and manufacturing): $4.12

Major Components:

- Display Module, 2.3" Diagonal, Monochrome TFT, 256 x 128 pixels, 52.0mm x 25.0mm Viewable Area, Dual-Transistor Pixel - (Qty: 1)

- ASIC - (Qty: 1)

- ASIC - MFG: AMS AG - (Qty: 1)

- Wound Ferrite - (Qty: 1)

- Battery, Lithium, Coin Type, 3V, 620mAh - MFG: PANASONIC CORP - MPN: CR2450 - (Qty: 1)

- 2-Layer, FR4 - (Qty: 1)

- FFC / FPC, Right Angle, Gold Plated Contacts, w/ Lock - (Qty: 1)

- Enclosure, Main, Bottom, Injection Molded ABS - (Qty: 1)

- Crystal, Tuning Fork, Cylinder Type, 32.768kHz - (Qty: 1)

- Enclosure, Main, Top, Injection Molded ABS - (Qty: 1)

Device OverviewDevice Overview

Main PCB TopMain PCB Top

Main PCB BottomMain PCB Bottom

Final AssemblyFinal Assembly

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