Overview / Main Features
The Asus Eee PC 1005PEB is a 10 inch netbook based on an Intel Atom N450 and NM10 chipset commonly referred to as the 'Pineview' platform. The mobile computer comes with 1 GB of DDR2 RAM on SO-DIMM module, 250GB hard disk drive, WLAN half miniPCIe card, integrated VGA resolution webcam and a 6-cell battery. Asus bundled a dual boot OS (Asus Express Gate & Microsoft Windows 7) along with a multi-touch trackpad.
Low cost mobile computing segment
Pricing - Approximately $330 USD at retail
Availability - Global (assumed)
For the purposes of this teardown analysis, we have assumed a lifetime production volume of 3.6M units.
As a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed volumes are different by an order of magnitude, minor changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis because of this.
Main Cost Drivers Representing ~80% of total materials cost
Seagate - ST9250315AS - Hard Drive - 250GB, 2.5' SATA 3Gb/s, 5400 rpm, 8MB Buffer
HannStar - HSD100IFW1 - Display Module Value Line Item - 10' TFT LCD, WSVGA, 1024 x 600 Pixels, 0.215mm x 0.215mm Pixel Size, 256K Colors, 500:1 Contrast Ratio, 250cd/m^2 Brightness, 25ms Response Time, Active Area: 220.41mm x 129.15mm, LED Backlight
Intel - Q943B389SLBMG - CPU - Intel Atom N450 1.66GHz, 512KB L2 Cache, 667MHz FSB, 45nm Process
Simplo Technology - LC32SD122 - Battery Pack - Li-Ion, 10.8V, 4400mAh, 48Wh
ASint - SSY264M8-J6E3C - SO-DIMM DDR2-667 - 1GB, 64Mx8, 1.8V
Intel - CG82NM10SLGXX - Platform Controller Hub - NM10 Chipset
Delta Electronics - ADP-40PH - AC Adapter - 19V, 2.1A, 40W, w/ 6ft Cord & Velcro Strap
Boardtek Electronics - 10-Layer - FR4
Atheros - AR5B95 - WLAN Half Mini PCIe Module Value Line Item - IEEE802.11b/g/n, Contains AR9285 Single-Chip Solution
Keyboard Assembly - Injection Molded Plastic Keys, Mounted on Stamped Metal Backing Plate, w/ Interconnect Flex
Webcam PCB - Contains VGA Camera Module, Microphone, USB2.0 Video Interface Controller & Supporting Elements
Synaptics - Touchpad Assembly
Total BOM Cost $236.37
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Country of Origin / Volume Assumptions
Based on markings, the unit was assembled in China. Furthermore, we have assumed that custom mechanicals (plastics, metals, etc.) were also sourced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as miniPCIe card), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Remember also that labor rates are applied directly only to hand inserted components and systems in our bill of materials, and although regional assumptions do, these new rates do not have a direct effect on our modeled calculations of placement costs for automated SMD assembly lines. "Auto inserted components (such as SMT components) placement costs are calculated by an iSuppli algorithm which allocates a cost per component based on the size and pincount of the device. This calculation is affected by country or region of origin as well.
Design for Manufacturing / Device Complexity
The Asus Eee PC 1005PEB netbook has an overall component count of 1214.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design. The cost of manufacturing is also, to some extent, decreased in this case because of assumed labor rate applied for China.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.