Overview / Main Features
The Nokia 5630 mobile phone is the latest candybar XpressMusic model from the Finnish handset maker - likely a replacement to the 5320 XpressMusic (previously analyzed). Similiar to its predecessor, the 5630 XpressMusic handset continues with the inclusion of Nokia's staple advance operating system (Symbian/S60) demonstrating that advance OSes are continuing to infiltrate down to the mainstream handset market - in this case, a music oriented phone.
Overall, the Nokia 5320 is a dual band UMTS, Quad band GSM/EDGE phone with a 2.2 display with 240x320 resolution, 3.2MP primary camera with LED flash, WLAN/Bluetooth/FM functionalities and expandable/removable memory via microSD cards.
Nokia 5630 Mobile Phone Main ImageMainstream mobile phone consumers
Released
Per press releases, first release in Spring of 2009.
Nokia 5630 Mobile Phone - Main PCB TopPricing - An unlocked version of the 5630 XpressMusic is available (at time of writing - July 2009) through several online boutique mobile phone retailers for as low as $279. However, if the phone is sold through a network carrier in select global markets, the cost may be significantly reduced due to service provider subsidies.
Availability - The Nokia 5630 is available in select world markets such as Europe
Volume Estimations
For the purposes of this teardown analysis, we have assumed a lifetime production volume of 6.5M units.
As a reminder, teardown volume production assumptions are primarily used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially). Unless assumed, volumes increment by an order of magnitude. Minor changes in volume (say 1 million vs. 2) rarely have a large net effect on our final analysis.
Nokia 5630 Mobile Phone - Main PCB BottomAs part of iSuppli's Design Forecast Tool (DFT), we forecast handset shipments by major design feature and manufacture, as well as the number of design starts a manufacturer will have by feature set.
iSuppli estimates unit shipments of 106 million HSDPA handsets in 2009 global market. All estimates are based on a 2 year product life span assumption with an overall global market share of 36.4% for Nokia.
Main Cost Drivers Representing ~76% of total material cost
Texas Instruments - NMP #4377214 - DBB - Digital Baseband Processor, PoP
MicroSD Memory Card - 4GB, High Capacity
ST Microelectronics - VX6852Q038 - Primary Camera Module Value Line Item - 3.2MP, 1/4' Format, Fixed Lens
Samsung Semiconductor - K5W2G1GACI-AL60 - MCP - 2Gb OneNAND Flash + 1Gb Mobile SDRAM, PoP
Display Module Value Line Item - 2.2' Diagonal, 16.7M Color TFT, 320 x 240 Pixels
Panasonic - WLAN Module - IEEE802.11b/g, Wilink 4.0, Contains Texas Instruments WL1251 Chipset
Texas Instruments - NMP #4376047 - ABB - Analog Baseband / Power Management
UniMicron Technology - 8-Layer - FR4/RCF HDI, 3+2+3, Stacked Via, Lead-Free, Halogen-Free
BL-4CT - Battery - Li-Ion, 3.7V, 860mAh
Charger - 5.0V, 1200mA, 1.8m Cord, w/ Velcro Cord Wrap
Murata - Bluetooth/FM Radio Combo Module - Contains Broadcom BCM2048 Bluetooth / FM Radio, Single Chip, V2.0+EDR, w/ FM+RDS Radio Receiver
ST-Ericsson - NMP #4380116 - RF Transceiver - Quad-Band GSM/GPRS/EDGE, Dual-Band WCDMA/HSDPA/HSUPA 900/2100
RF Micro Devices - RF6283 - Transmit Module - PAM, Quad-Band GSM/GPRS/EDGE, w/ Integrated Antenna Switch
Toshiba Semiconductor - Secondary Camera Module Value Line Item - VGA, CMOS, 1/10' Format, Fixed Lens
RF Micro Devices - RF6278 - PAM - Quad-Band, WCDMA/HSDPA
AD-54 - Handsfree Control Unit - Media Control, w/ Spring Loaded Plastic Clip, 3.5mm Jack, 0.8m Cord
ST-Ericsson - NMP #80088 - Power Management IC
HS-45 - Headset - Stereo, w/ 2 Earbuds, 3.5mm Plug, 0.9m Cord
Material and Manufacturing $92.05
Nokia 5630 Mobile Phone Cost AnalysisThe total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Manufacturing Notes
OEM/ODM/EMS Relationships / Manufacturing
According to iSuppli's ""Global OEM Manufacturing and Design Analysis - Mobile Handsets Q1 2009", Nokia conducts much of the final assembly in-house throughout their various global operations while utilizing EMS providers to source mobile handset modules and sub-assemblies. iSuppli estimates that Nokia has increase their share of manufacturing to nearly 83% of their handsets in 2008.
Nokia maintains worldwide manufacturing operations in North America (Mexico), South America (Brazil), Asia Pacific region (Korea), Greater China, India and 4 other locations in both Eastern and Western Europe. iSuppli estimates that Nokia used 6 ODMs & EMS providers in 2008 with Foxconn, Elcoteq and Jabil making up roughly 15% of Nokia's overall manufacturing capacity.
Country of Origin / Volume Assumptions
Based on markings, the unit indicates that it was manufactured in China. Furthermore, we have assumed that custom mechanicals (plastics, metals, etc.) were also sourced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as display module), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Remember also that labor rates are applied directly only to hand inserted components and systems in our bill of materials, and although regional assumptions do, these new rates do not have a direct effect on our modeled calculations of placement costs for automated SMD assembly lines. ""Auto" inserted components (such as SMT components) placement costs are calculated by an iSuppli algorithm which allocates a cost per component based on the size and pin-count of the device. This calculation is affected by country or region of origin as well.
Nokia 5630 Mobile Phone - Enclosure DisassemblyNokia handsets, as a general rule, have fewer discrete mechanical and electronic components, for the same amount of functionality than their competitors. Furthermore, Nokia have a very modular approach to designs which make them simpler to manufacture, improving production cycle times and ease of re-work. In that context, the Nokia 5630 XpressMusic did not deviate from this design philosophy. With a component count of 565, of which, 20 comprise of box content parts and 142 are mechanical in nature. This figure did not deviate much from the previous model (Nokia 5320).
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design. The cost of manufacturing is also, to some extent, decreased in this case because of assumed labor rate applied for China.
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.
Design Notes
Here is a summary of the major components used in the Nokia 5630 design:
Main PCB
DBB
- Texas Instruments - NMP #4377480
ABB / Power Management
- Analog Baseband - Texas Instruments - NMP #4376047
- Power Management IC - ST-Ericsson - NMP #80088
Memory
- MCP - Samsung Semiconductor - K5W2G1GACH-BL60 (2Gb OneNAND Flash + 1Gb Mobile SDRAM)
RF Transceiver
- ST-Ericsson - NMP #4380116 (Quad-Band GSM/GPRS/EDGE, Dual-Band WCDMA/HSDPA/HSUPA 900/2100)
WLAN
- Texas Instruments WL1251BLYFBR (Single Chip, 802.11b/g, Wilink 4.0, 90nm)
Bluetooth / FM
- Broadcom - BCM2048B0KUBG ( Single Chip, V2.0+EDR, w/ FM+RDS Radio Receiver)
PA
- PAM - RF Micro Devices - RF6278 (Quad-Band, WCDMA/HSDPA)
- Transmit Module - RF Micro Devices - RF6283 (PAM, Quad-Band GSM/GPRS/EDGE, w/ Integrated Antenna Switch)
User Interface
- USB On-the-Go Transceiver - ST-Ericsson - ISP1707AET (USB2.0, ULPI, w/ Battery-Charger Detection)
Display
- Display Module - 2.2' Diagonal, 16.7M Color TFT, 320 x 240 Pixels
Primary Camera
- ST Microelectronics - VX6852Q038 ( 3.2MP, 1/4' Format, Fixed Lens)
"
Nokia 5630 Mobile Phone - Box Contents