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5 ways IoT consumer devices are disappointing users

02 July 2024

Consumer internet of things (IoT) devices have become ubiquitous for people to use in fitness, media, monitoring, entertainment, tracking, healthcare and GPS. But are consumers satisfied with the performance of these devices?

A recent survey from Memfault said as these consumer devices become omnipresent in everyday life, vendors are having to deal with the increased quality issues of these devices. The survey found that while quality goes down, only 25% of users would complain about issues instead favoring to just abandon the brand.

Consumer IoT devices are projected to surpass 29 billion by 2030, doubling the number of devices since 2020. The survey found that consumers are disappointed in these devices for five reasons in particular:

  • Slow or bad connectivity
  • Lost connectivity
  • Battery issues
  • Lack of trust
  • Bad user interface

Among those surveyed in the U.S., 44% found that their devices suffered from crashes, poor performances and glitches. Because of this, 72% of users would not complain to the vendor but instead choose a new brand.

The problem is two-fold, Memfault said. First, the increase in problems with these devices and, second, that companies don’t know they have problems unless users complain. And if they are not reporting the problem, there is no way to address the issues.

“These findings serve as a wake-up call for the entire connected device industry,” said Francois Baldassari, CEO at Memfault. “The survey reveals that consumers are wrestling with unreliable connectivity, poor battery life, poor user experiences, and security concerns. These are issues that need to be addressed by brands, but until recently, product leads lacked easy access to technology that makes monitoring and proactive issue resolution possible.”

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