Audio and Video

No One Knows What the Internet of Things Means but They Still Have the Devices in Their Homes

31 August 2018

A new study from Metova, a mobile solutions company, shows that less than 20% of people surveyed have a good understanding about what the internet of things (IoT) is, yet nearly 70% of them already own at least one IoT device.

Additionally, 84% of people, if given a choice, would like to monitor their utility usage in real-time with connected devices, and would choose a provider who gave them this option over a competitor who didn't.

In the survey of 1,000 consumers, nearly half of respondents said they are extremely concerned about privacy issues associated with IoT devices. Those surveyed also said smart thermostats and smart home devices are the leading items that they are most interested in, with smart bike locks being the least interesting out of everything in the IoT.

"Connected devices and real-time monitoring of water, gas and electrical usage have shifted from a novelty to necessity," said Jonathan Sasse, CMO at Metova. "Whether they know it or not, consumers have made the leap to the Internet of Things in and outside of their homes, yet businesses are often unsure of how to approach digital transformation in order to leverage this new realm."

To learn more about the survey, go to Metova.

To contact the author of this article, email

Powered by CR4, the Engineering Community

Discussion – 0 comments

By posting a comment you confirm that you have read and accept our Posting Rules and Terms of Use.
Engineering Newsletter Signup
Get the GlobalSpec
Stay up to date on:
Features the top stories, latest news, charts, insights and more on the end-to-end electronics value chain.
Weekly Newsletter
Get news, research, and analysis
on the Electronics industry in your
inbox every week - for FREE
Sign up for our FREE eNewsletter