A new study from Metova, a mobile solutions company, shows that less than 20% of people surveyed have a good understanding about what the internet of things (IoT) is, yet nearly 70% of them already own at least one IoT device.
Additionally, 84% of people, if given a choice, would like to monitor their utility usage in real-time with connected devices, and would choose a provider who gave them this option over a competitor who didn't.
In the survey of 1,000 consumers, nearly half of respondents said they are extremely concerned about privacy issues associated with IoT devices. Those surveyed also said smart thermostats and smart home devices are the leading items that they are most interested in, with smart bike locks being the least interesting out of everything in the IoT.
"Connected devices and real-time monitoring of water, gas and electrical usage have shifted from a novelty to necessity," said Jonathan Sasse, CMO at Metova. "Whether they know it or not, consumers have made the leap to the Internet of Things in and outside of their homes, yet businesses are often unsure of how to approach digital transformation in order to leverage this new realm."
To learn more about the survey, go to Metova.