Penske Corporation and Hitachi Begin Collaborative Creation to Improve Vehicle Performance Using IoT

Hitachi, Ltd. has started a collaborative creation process with Penske Corporation for Penske's next-generation data solution. The goal of the collaboration is to improve vehicle performance while leveraging Hitachi's digital and internet of things (IoT) technologies.

With the continuing trend toward digitalization impacting every industry, IoT and digital technologies are being increasingly adopted in the automotive field aimed at improved safety, labor optimization, fuel efficiency and vehicle operations. Penske and Hitachi have a long history of innovation. This joint effort marks the next wave of their collaboration and shows Penske's commitment to embracing digitalization to continually improve vehicle performance for its customers.

Hitachi and Penske began their partnership in 2012 with Hitachi and Hitachi Automotive Systems sponsorship of Team Penske in the American IndyCar Series. Since then, the two companies have built on this relationship across a wide variety of business domains to accelerate Penske's digital transformation. Since 2017, the companies have been working to utilize Penske's vehicle data to improve vehicle performance. This announcement signifies the first of many efforts to utilize artificial intelligence, machine learning and Hitachi's IoT platform, Lumada.