2022 will be a big year for artificial intelligence

23 December 2021

The role of artificial intelligence (AI) is growing across all vertical markets and in 2022, AI will take off substantially in media and the entertainment industry, according to ABI Research.

Both AI and machine learning (ML) will drive revenues of more than $9.5 billion in 2022 as video ad technology becomes prevalent.

Competitive pressures from direct-to-consumer services will allow companies to reduce costs, limit churn and extract value from existing customers, ABI said. AI and ML will increase its role in households with targeted promotions, automated workflows and allow operators to better secure content and services.

In the ad tech space, AI and ML will improve personalization and contextual aware advertisements. This will change to third-party tracking devices and increasing focus on privacy, the market research firm said.

The full research can be found in ABI’s “70 Technology Trends That Will—And Will Not—Shape 2022” whitepaper.

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