PEI-Genesis, specializing in the design and assembly of custom engineered connectors and cable solutions, announced their new “More Than a Distributor” campaign, with a purpose to differentiate PEI-Genesis from the interconnect industry’s distribution competitors.
The initiative defines PEI-Genesis’s mission to solve customers’ interconnect challenges through the values of 
innovation, integrity and teamwork, with excellence to customers at the center of it. With this, PEI-Genesis strives to:
- Be the trusted advisor to global engineers to meet and exceed their design needs
- Provide the broadest selection of interconnect products for procurement professionals
- Cultivate a culture where employees can grow, reach their goals, and be inspired
PEI-Genesis believes that the “More Than a Distributor” campaign will showcase the company’s unique value that it provides, not only to customers but also to manufacturer partners, employees and other key stakeholders globally.
