Industrial & Medical Technology

IEEE GlobalSpec launches a lead nurturing and marketing automation platform

20 March 2019

IEEE GlobalSpec, which publishes Electronics360 and is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst, the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market.

The primary goal of IEEE GlobalSpec Catalyst is to simplify the marketing process by providing industrial marketers with user-friendly resources needed to set up and deploy sophisticated and targeted email and nurturing campaigns. IEEE GlobalSpec Catalyst allows users to easily access and segment audiences; create targeted contact lists for individual campaigns; select customizable templates designed to resonate with engineering and technical audiences; and analyze the results of a specific campaign with real-time data.

A comprehensive, multichannel media and marketing automation platform, IEEE GlobalSpec Catalyst is designed to reach and engage a targeted audience and nurture contacts into customers. As a dynamic extension of a marketing department, IEEE GlobalSpec Catalyst seamlessly fills in the gaps in the marketing department's expertise or bandwidth, solving the critical challenges of time and resource limitations faced by companies in the industrial space.

"Industrial marketers have traditionally looked to IEEE GlobalSpec to connect them with the engineers and technical professionals who rely on us as a trusted source for both content and community," said Pete Hoelscher, chief operating officer of IEEE GlobalSpec.

"With the launch of IEEE GlobalSpec Catalyst, we are expanding our partnership role with the companies we serve by providing them with an affordable, accessible and targeted solution to nurture and grow relationships with their unique audiences. It is our goal for all organizations in the industrial space to benefit from a new level of efficiency and sophistication, built especially for them, that IEEE GlobalSpec Catalyst delivers. We couple this with our dedicated team of digital marketing experts to provide the highest level of customer service and support for marketers."

To learn more about IEEE GlobalSpec Catalyst or to request a demo, contact Linda Uslaner, senior director of product marketing management, at 518.238.6527 or

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