Semiconductor Value Chain

America II Becomes Authorized Distributor for Taiwan Semiconductor

07 August 2014

Independent distributor America II Electronics has signed a distribution agreement with Taiwan Semiconductor Co. (TSC) and will be authorized to sell the chipmaker’s products in North and South America.

TSC manufactures discretes, analog ICs, power transistors and MOSFETS used in the automotive, computer, consumer, industrial, telecom and photovoltaic industries.

America II is an independent distributor, but is authorized for a number of component distributors and buys directly from others. It calls its business model "blended distribution."

“Part of our blended distribution model centers on developing the authorized side of our business via direct manufacturer relationships," said Brian Ellison, president of America II Electronics. He said the agreement with TSC will strengthen America II’s line card and “allow us to deliver some of the best services and solutions to our expanding customer base.”

Under terms of the agreement, America II will have North and South American distribution rights to TSC’s broad line of products.

Kevin Aie, president, Americas at TSC, said America II has “significant sales coverage around the world,” which will help the chipmaker expand it distribution channel and grow market share.

“We believe their industry experience and market knowledge will foster an extremely successful partnership,” said Aie.

America II, based in St. Petersburg, Fla., has 4 billion components in stock. For years, the distributor company sold hard-to-find parts, and then transitioned to its blended distribution model and stocks products it buys directly from component manufacturers.

America II has authorized distribution agreements with 21 manufacturers and has more contracts planned, said Anton Wurr, director, marketing for America II.

“In addition, we have direct relationships with nearly 200 manufacturers. In those cases, we do not have a formal authorized agreement in place, but we still buy direct from the manufacturers and they provide support as needed,” said Wurr.

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