Overview
The HP DL385 server motherboard under analysis here represents the main PCB from the HP ProLiant DL385 G7 server featuring an AMD SR5690 / SR5100 Chipset.
For the purposes of this analysis, product lifetime volume is presumed to be 400K units.
As a reminder, volume production assumptions are meant primarily to be used for our cost analysis in terms of amortized NRE and tooling costs, especially for custom components specific to the model being analyzed (mechanical components especially), and not necessarily as a market accurate estimate for a specific model. Our estimations are based on iSuppli market research and we derive rational estimates based on overall market shares of the manufacturer in question, as well as the number of products in a given portfolio and the relative popularity of certain lines of products.
Main Cost Drivers Representing ~75% of Total Direct materials Costs
Compeq - 16-Layer - FR4
Broadcom - BCM5709CC0KPBG - Ethernet Controller - Dual-Port, 10/100/1000/2500Base-T, Integrated TCP Processing Engine, RDMA, iSCSI (Qty:2)
PMC-Sierra - PM8011C-F3GI - I/O Controller - 8-Port SAS-2/SATA, 1.5G/3G/6G, PCI Express/PCI-X Interface, Integrated Raid-On-Chip Technology, 90nm Process
AMD - 215-0716038 (SR5690) - Northbridge - HyperTransport 3.0, PCI-E Gen 2 (42 Lanes, 11 Engines), 65nm Process
AMD - ES1000 - GPU - 2D, 200MHz Core, 32-Bit 33/66MHz PCI 2.2, 16-Bit 256MB DDR-II SDRAM Support, Dual CRT Support
Lattice Semiconductor - LCMXO2280C-3FTN324C - PLD - 2280 LUT's, 271 I/O's, 7.5Kb RAM, 2 PLL, 1.2/1.8/2.5/3.3V
HP - 438893-502 - Lights-Out Management Processor
Foxconn - CPU Socket Kit - LGA1974, w/ Metal Retainer Assembly & Bottom Mounting Plate
Foxconn - CPU Socket Kit - LGA1974, w/ Metal Retainer Assembly & Bottom Mounting Plate
AMD - 218-0660026 (SP5100) - Southbridge - PCI 2.3 Interface, 6 SATA 2.5 Ports, SATA 3.0 & RAID Support, 12 USB 2.0 Ports, 130nm Process
Foxconn - Memory Socket - DIMM, DDR3 (Qty:12)
Foxconn - Memory Socket - DIMM, DDR3 (Qty:12)
International Rectifier - IR3506MTRPBF - Regulator Phase/Gate Drive IC - 7V/2A Gate Drivers (Qty:6)
International Rectifier - IR3506MTRPBF - Regulator Phase/Gate Drive IC - 7V/2A Gate Drivers (Qty:6)
Foxconn - JFM3811Q-H380-4F - Jack - RJ45, Right Angle, w/ Integrated Magnetics, 2 LEDs & Metal Shielding (Qty:4)
Lattice Semiconductor - LCMXO640C-3FTN256C - PLD - 640 LUT's, 159 I/O's, 6Kb RAM, 1.2/1.8/2.5/3.3V
Maxim - MAX8643AETG+ - Regulator - Step-Down, Sink/Source, 3A, 2MHz, w/ Integrated Switches (Qty:4)
Total BOM Cost $475.21
What Is Not Included in our Cost Analysis
The total materials and manufacturing costs reported in this analysis reflect ONLY the direct materials cost (from component vendors and assorted EMS providers), AND manufacturing with basic test. Not included in this analysis are costs above and beyond the material manufacture of the core device itself - cost of intellectual property, royalties and licensing fees (those not already included into the per component price), software, software loading and test, shipping, logistics marketing and other channel costs including not only EMS provider and the OEM's margin, but that of other resellers. Our cost analysis is meant to focus on those costs incurred in the manufacture of the core device and exceptionally in some circumstances the packaging and literature as well.
Manufacturing Notes
Country of Origin
The HP DL385 server motherboard is assumed to be produced in China.
Country of origin assumptions relate directly to the associated cost of manufacturing, where calculated by iSuppli. In the cases of 'finished' sub-assemblies (such as connectors), we do not calculate internal manufacturing costs, but rather assess the market price of the finished product in which case country of origin assumptions may or may not have a direct effect on pricing.
Design for Manufacturing / Device Complexity
The total component counts of the HP DL385 server motherboard is 5337 parts.
Component counts have a direct bearing on the overall manufacturing cycle times and costs, and also can increase or decrease overall yields and re-work. Our calculations of manufacturing costs factor counts and more qualitative complexities in the design
Note that manual labor has a much smaller effect on auto-insertion assembly lines (for the Main PCB, for example), where manufacturing costs are much more capital equipment intensive and driven by these investment costs.