Global distributor DigiKey debuted a new look at the EDS Leadership Summit in Las Vegas with a new logo, simplified name and more.
DigiKey said the brand change allows for flexibility on digital platforms and gives it a more modern look as it tries to emphasize progress and connection with suppliers and customers. It also represents a simplified company name.
“For 50 years, DigiKey’s focus has centered on accelerating progress for every engineer, designer and builder,” said Dave Doherty, president of DigiKey. “Our updated look and feel reflects that inspirational progress, our leadership position in the industry and our commitment to digital experiences and solutions that move goods and ideas forward.”
Recently, the company celebrated its 50th anniversary and said it would celebrate the event all year long. The company added 550 suppliers in 2022 and more than 75,000 new SKUs in its core business.
In total, the distributor has more than 2,400 suppliers for applications such as PCBs, industrial automation, test and measurement, internet of things and more.