The Smart Home is becoming a way for homeowners to bring new smart control functions to everyday life. It is also becoming a unique selling point in the realm of renting and buying property (Read: Guests Willing to Pay More for Smart Home Rental Properties).
Real estate company Coldwell Banker believes the Smart Home is a way to entice buyers when initially visiting a for-sale property, as it has signed an agreement with the Worthington Group to directly supply a Smart Home Staging Kit directly to sellers who list properties with Coldwell Banker.
The kit allows sellers to enhance for-sale homes and list the properties as a Smart Home in order to generate interest in those buyers that view Smart Home features as a must-have for new properties.
The staging kit includes:
- Nest Learning Thermostat
- Nest Protect smoke and carbon monoxide alarm
- Nest Cam Indoor security camera
- August Home Smart Lock
- August Connect
- Lutron Caséta® Wireless Lighting Starter Kit
Coldwell Banker recently completed a survey that found that roughly half of Millennials and 42% of U.S. broadband households would use “smart staging” as a method to attract homebuyers. The survey also found that 35% of Americans would view Smart Home technology with a move-in ready home—something 71% of Americans want when buying a new property.
“Smart Home technology is a consumer-driven movement,” says Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “Our research confirms this technology has a positive influence in the appeal of a home—and agents agree. Our homes, like cars, are providing convenience and a sense of security like never before. We want to bring the two together for our customers.”
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