At CES, Under Armour unveiled the brand's first-ever connected fitness product portfolio and launched a new UA Record app experience. The devices include the UA HealthBox, the world's first Connected Fitness system, the UA SpeedForm Gemini 2 Record Equipped, the brand's first smart shoe, and two models of wireless headphones. The entire line of connected fitness products is powered exclusively by UA Record.
"For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live," says Kevin Plank, Founder and CEO, Under Armour. "Combining the world's largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that's never been done before."
The Under Armour Connected Products portfolio includes: UA HealthBox, UA Band, UA Heart Rate, UA Scale, UA SpeedForm Gemini 2 Record Equipped, and UA Headphones Wireless.
UA Record powers the UA HealthBox experience and serves as the hub for Under Armour's health and fitness data. UA Record now provides a holistic view of health based on four quadrants - SLEEP, FITNESS, ACTIVITY and NUTRITION.
"We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars," says Robin Thurston, Chief Digital Officer, Under Armour. "Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live."