Discrete and Process Automation

The rise of generative AI

15 November 2024
Source: World Bank

Interest in generative artificial intelligence (AI) tools has surged in recent years, coinciding with the release of OpenAI’s groundbreaking ChatGPT chatbot. The technology is increasing business revenues and bolstering technology evolution by contributing to marketing and sales, engineering design and supply chain management logistics.

The 15 most popular generative AI tools, based on web traffic analyzed in March 2024 by the World Bank, are depicted in the chart above.

OpenAI’s ChatGPT leads the generative AI market by a wide margin, accounting for 82.5% of total web traffic among 40 generative AI tools analyzed in the study. ChatGPT is the only generative AI tool to have exceeded 1 billion website visits in March 2024, and in August 2024, OpenAI said ChatGPT recorded over 200 million active weekly users. The top 40 most visited new generative AI tools collectively have nearly 3 billion visits per month and hundreds of millions of unique users.

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