GM to invest in mobility outside its existing production vehicles

14 July 2021
A rendering of the new GM facility will help accelerate its goals of zero crashes, zero emissions and zero congestion. Source: GM

General Motors will invest more than $71 million for a new technology campus that will focus on concept and future mobility projects that fall outside of its existing production vehicle programs.

The new campus will be in Pasadena, California, relocating from its existing space in North Hollywood to the nearly 149,000 square foot campus with the goal of zero crashes, zero emissions and zero congestion. The campus will be closer to technology centers on the West Coast and creates a recruiting opportunity with its proximity to leading universities and design schools.

GM said creating alternative mobility applications can reveal opportunities to influence future GM products and services while simultaneously exploring new growth opportunities for the company.

Recent examples of GM’s growth strategy include:

  • BrightDrop — A new commercial delivery and logistics all-electric ecosystem.
  • Cadillac’s personal autonomous concept vehicle and vertical takeoff and landing aircraft.
  • Lockheed Martin's Lunar rover concept.

The new facility will include:

  • A layout to mitigate disruptions and increase efficiency of various paint, metal and plastic workshops.
  • An increased footprint for improved output of physical and virtual proof of concepts and show cars.
  • Pilot visualization including augmented and virtual reality.
  • A lab for designing, implementing and validating new design tools.
  • An advanced user experience/user interface design studio.
  • Collaboration, research and development space for strategic internal and external GM partnerships.
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