Samsung Display Company plans to introduce 10 new laptops with organic light emitting diode (OLED) displays.
Samsung said the expansion is due to the top global IT firms now having laptops or notebooks with UHD OLED displays. To meet demand, Samsung is ramping up its UHDs to accommodate the desire for laptops to have clearer, better image quality. Samsung is forecasting a more than five-fold increase in OLED laptop display sales driven by the growing trend.
“As demand for telework, online education, and gaming has skyrocketed due to the impact of COVID-19 and increased telecommuting, IT markets including laptops have rallied,” said Sung-chul Kim, president and head of the Mobile Display Business at Samsung Display. “Just as Samsung’s OLED displays have outstripped LCDs in design elegance and higher image quality to dominate the smartphone market, we aim to increase our laptop OLED presence with greater consumer value, size diversity and technological innovation.”
The expanded lineup will feature panel sizes that include 13.4 in, 14 in and 16 in screens.
The latest OLED displays offer a wide color range that meets the Digital Cinema Initiatives color standard at 100% and features a deep black level below the 0.0005 nit threshold as well as a response speed more than 10 times faster than that of LCDs.
While not official, it is probable that Samsung will launch some of the laptops at the upcoming CES 2021 show, which will be all-digital for the first time, taking place Jan. 11-14.
