Connected sextech devices are set for massive growth this year, rising 87% year-over-year to 36 million units up from 19 million units sold in 2019, according to a new study from Juniper Research.
Connected sextech devices are those devices that are compatible with smartphones, allowing users to have control of these devices via Bluetooth or Wi-Fi.
Juniper Research said that the rise in these devices is due to recent lockdown measures in multiple countries because of the outbreak of the COVID-19 pandemic, causing consumers to enact social distancing measures and an increase in spare time.
Long-term growth in demand for sextech devices will be driven by their increasing inclusion in the concept of sexual wellness, a mainstream idea of improving sexual wellbeing that is supported by sextech devices and content, the market research firm said.
This change in attitude will drive this market to a value of more than $9 billion by 2025, up from $3.8 billion this year.
The research forecasts that North America will lead the growth regionally with one connected sextech device per every 14 adults in North America by 2025, representing more than 21 million devices in the region.
The full research can be found in Juniper’s Sextech & Sexual Wellness: Market Strategies & Emerging Opportunities 2020-2025 report.