Mobily start-up Ridecell Inc. has been selected by Kinto Share, a mobility program for Toyota Sweden, to develop a station-based car-sharing and car rental server in Stockholm.
The Ridecell platform runs all aspects of the server including customer verification, vehicle lock and unlock, service management and yield monetization analytics. The platform automates business and operations such as fleet maintenance and servicing.
“The pandemic has created an unprecedented demand for safe, clean, flexible vehicle rentals,” said Aarjav Trivedi, CEO of Ridecell. “Companies with large fleets can unlock new revenues by leasing their vehicles for high-demand services such as deliveries. Toyota, long associated with disrupting automobile manufacturing, is helping to lead the industry-wide evolution of Mobility-as-a-Service (MaaS).”
Kinto Share offers the rental of vehicles for any duration — from minutes to months — at a fixed price for a selected time plus a kilometer fee for those looking to work for a ride-hailing service such as Uber or Lyft. Vehicles are picked up and returned to stations based in Stockholm. Kinto officially started public use in June in Stockholm with plans to expand to more cities in Sweden in the future.
Ridecell said since the outbreak of the COVID-19 pandemic, car sharing has grown in popularity and the company has added ZITY Paris, GIG Seattle and now Kinto Share in Stockholm as it expands. Ridecell said cities worldwide are looking for alternatives to transportation as the world emerges from lockdown.
The platform allows users to switch from car sharing during the day to ride hailing at night or to use a car for monthly subscriptions.