Industrial Electronics

Rutronik and SoC supplier Rockchip sign global distribution agreement

02 June 2020

Rutronik Elektronische Bauelemente GmbH has signed a worldwide distribution agreement with one of China's leading system on a chip (SoC) suppliers, Fuzhou Rockchip Electronics Co. Ltd. Rutronik is now the authorized distributor from Europe in the Rockchip distribution network.

The agreement covers the entire Rockchip portfolio of microprocessors and power management ICs. They are particularly suitable for artificial intelligence of things and internet of things products as well as human-machine interface applications.

"As one of the leading suppliers of embedded processors, we want to ensure that our customers worldwide can buy our products easily and can get access to professional services effectively. With its strong presence in Europe and the USA, Rutronik is the ideal partner for Rockchip to successfully open up international markets," explains Chen Feng, CMO Rockchip.

"We are pleased that we have been able to win Rockchip as a manufacturer that closes our previous portfolio gap in the field of high-end ARM processors. Together with our memory manufacturers, which have already been approved for most Rockchip SoCs, we can now offer the complete system solution for many processor-based applications worldwide," says Markus Krieg, Chief Marketing Officer at Rutronik. "With 15 years of experience in SoC design and numerous in-house developments, such as video codecs and NPUs, Rockchip also has many years of application experience. As a result, our customers receive highly professional, application-oriented software support."

To contact the author of this article, email engineering360editors@globalspec.com


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