SK Telecom has successfully demonstrated next-generation television broadcasting combining SK Telecom’s 5G network and ATSC 3.0 for use in future cars.
ATSC 3.0 is a broadcasting standard that delivers ultra-high definition video and improved audio with targeted advertising and emergency alerting. The over-the-air broadcasting format can be used with mobile networks for a hybrid stream that supports two-way data communication.
SK Telecom has demonstrated two-way media services by interconnecting the 5G network and ATSC 3.0 broadcast network to Harman’s in-car infotainment system for the first time. During the demonstration, SK showed different kinds of advertisements playing on each of a car’s three screens while the car was running. In specific zones, the vehicles automatically received live traffic and restaurant information via the ATSC 3.0 network.
SK Telecom also showed its multi-view service that allows riders to watch sports broadcasting from different angles simultaneously where the ATSC 3.0 network transmits the video while the 5G network streams live feeds from other cameras for multi-view display.
Additionally, SK Telecom is working with Sinclair Broadcast Group with the aim of providing 191 broadcasting stations with the ATSC 3.0 solution. SK and Sinclair formed a joint venture for this project with the goal of having the stations up and running by 2020.
According to SK Telecom, most U.S. broadcasting stations are also migrating to ATSC 3.0 over the next decade. SK and its partnership with Sinclair is poised to play a leading role in the adoption of the technology in the U.S. market.