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PEI-Genesis Expands to Tel Aviv

08 August 2017

The PEI-Genesis logo. Image credit: PEI-GenesisThe PEI-Genesis logo. Image credit: PEI-Genesis

PEI-Genesis has announced that they are opening a sales office in Tel Aviv, Israel. Israel is ranked fifth among the most innovative countries in the Bloomberg Innovation Index. Opening a new office in Tel Aviv expands PEI-Genesis into a high-growth area with new opportunities for both the company and Israel’s “Silicon Valley.”

“Israel ranks thirteenth in the world in scientific activity,” said Steven Fisher, PEI-Genesis CEO. “It also has one of the highest per capita rates of patents filed, which indicates clearly that innovation is at the forefront. Our work with companies from design to delivery, and with our vast inventory and ability to customize quickly, it made perfect sense for PEI-Genesis to have a presence in this expanding market.”

The company plans to focus sales on all market sectors and on start-up tech companies, fostering relationships. They want to be known as a valued, strategic partner.

Simcha Frimer was named Country Manager for PEI-Genesis in Israel. Frimer has a Master’s degree in Industrial Engineering and will be joined by four more people in Tel Aviv.

“There are so many new companies we want to get to know and we believe strongly we can bring as much value to them as they can bring to us,” said Fisher.

The opening of this new office follows a strategic expansion the PEI-Genesis has been following since they expanded to Zhuhai, China, in 2015.

To contact the author of this article, email Siobhan.Treacy@ieeeglobalspec.com


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