Digital security house Gemalto has unveiled its Assurance Hub, a new approach to increase trust and prevent fraud in online banking.
The hub uses machine learning to analyze the profile and the behavior of customers in real time. It only activates additional authentication measures when required.
The hub's performance is based on processing millions of transactions from attributes such as device profiling, location, user behavior, biometric data or keypad style. It then analyzes the behavior in real time, triggering authentication checks if it believes they are required.
Gemalto uses the example of making sure someone from an unusual location is actually the person by using biometric authentication such as fingerprint or facial recognition.