Screen protector and mobile accessory company, Tech Armor, released findings from its March Mobile Madness 2017 Survey that indicated that while TV is the most popular channel for watching the tournament games (62%), the mobile phone is the most popular for getting news about the games (70%). Tech Armor surveyed 352 fans in the U.S. to understand how they will use mobile devices to experience this year’s NCAA Men’s Division I Basketball Tournament: the games, their brackets and other related tournament news.
The Tech Armor March Mobile Madness 2017 Survey also revealed that millennials (age 18-34) are more than twice as likely to spend extra money to enhance their NCAA experience compared to non-millennials (age 35 and over). Thirty-four percent of millennials were somewhat likely or very likely to pay for a mobile app to follow the tournament (compared to 14% for non-millennials). Additionally, one in four millennials were somewhat likely or very likely to increase their data plan to stream games, compared to one in 10 of non-millennials.
Social media continues to play a role as a viable source for news, coming close behind TV and even sports-specific websites. Thirty-two percent of all respondents would use sports-specific websites as their primary source for getting news about the tournament, with 22% TV and 20% social media.
Breaking it down by age demographic however, more than one in four millennials will use social media as their primary source to get news about the tournament compared to just 12% for non-millennials (age 35+).
When asked to select all devices they planned to use to watch or get news, smartwatches came in at five percent of all responses, while mobile phones edged out TVs at 74% and 72%, respectively.
The Tech Armor March Mobile Madness 2017 Survey also showed that two-thirds (62%) of respondents would use their TVs the most to watch the NCAA games while only 15 percent would use their mobile phones the most.
Almost three quarters of respondents will use their mobile phones the most to get news about the NCAA, while 9% will use their TVs the most.
“Although relatively low, the smartwatch made an appearance at 5 percent of all responses as a device used to follow the tournament, and it’ll be interesting to see if and how much this number increases next year,” said Joe Jaconi, general manager and co-founder of Tech Armor. “It’s also fascinating to see how social media has gained traction as a source for news, especially amongst those aged 18-34, with more millennials choosing social media as their primary source for news at 28 percent, even over sports-specific websites at 26 percent. The social media channels are certainly picking up on this with Twitter livestreaming NFL games this past season.”
Approximately two in five respondents plan to use two or more devices simultaneously to keep up with the tournament.
Of those who plan to participate in a bracket pool, 71% of total responses will use an online service (such as ESPN or Yahoo!), while 43% of total responses will use a written bracket that is run offline.
The survey was conducted online by Tech Armor in February 2017, and the margin of error is +/- 5 percent with a confidence level of 95 percent.